Head of International Business at PIABO PR
Candy has a very multi-cultural and multi-industry background. Naturally an entrepreneurial spirit since a young age, but also very creative. Her passion for design led her to fashion design school in Los Angeles, working for major skate and surf companies, urban streetwear, and eventually luxury labels such as Ralph Lauren. After completing her bachelors in marketing and digital media in Chicago, she set out for an international experience, so she moved to Europe to earn a graduate degree in Intellectual Property Law in Hamburg, Germany, while also earning a double Master’s from WHU Business school. With a full stack education by her side in design, marketing, media, law school, international business – the next step was to create value in the world, which she felt was better done through technological innovation, than beautifying the world with fashion. Her creative spirit and social personality created her first jobs in social media and at the rise of mobile apps, she worked for many social mobile concepts. Moving to Berlin since 2013, she took roles as Head of Marketing for games marketing company Hitfox Group, adtech startup Adjust, electric mobility company UNU, and VR social mobile winners of SXSW, Splash. She has also worked on conferences such as Pioneers Festival, TechOpenAir, WebSummit, and attends many others as press/media. Now as Head of International Business at PIABO, her main focus will be, building a bridge between European & American technology or digital brands – helping US clients to enter the European / German speaking markets, and match fast rising potential from Germany to partners in NYC & Silicon Valley.