From a scientific university project I founded together with a co-founder and a shareholder (Netimpact GmbH under Tarek Müller) ‘pixes GmbH’ which offered data-driven social media marketing for 2 1/2 years before it was sold to Facelift brand building technologies GmbH.
Since then I was responsible for a team that planned and implemented performance advertising campaigns for huge clients worldwide and later for the technical development of our advertising solution.
With the change and consolidation of the ad-tech market, the scope of my work has expanded fluently and the focus of my work has shifted towards product management, ownership and project management.